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November 19, 2018 Step aside K-Beauty and J-Beauty, because G-Beauty, or German Beauty, is here to make some waves in the spa and beauty industries. This new region-associated trend plans to bring innovation, precision, sustaina­bility and heritage to the spa, beauty and wellness industries. German skin care has deep roots in its heritage, treating spa days and skin care as a necessity rather than a luxury. To understand what this means moving forward, Skin Inc. talked with Michael Schummert, CEO of BABOR, about the difference German heritage could make in the industry.  Skin Inc. (SI): K-Beauty is about taking as many steps necessary to keep the...

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